FREE2CREA8

CREATIVITY AS A PATHWAY TO

Environmental and social impact

Use creativity to make change understandable, participatory and measurable.

Our Vision

THE OPPORTUNITY

Use creativity to make change understandable, participatory and measurable.

Art, design and storytelling can make environmental and social issues easier to engage with. Impact claims should be backed by clear evidence, not simply added to a product label.

01

Choose a concrete issue

Work with people affected by a problem to define a useful outcome, such as better waste separation, more accessible events or stronger local environmental awareness.

02

Design for participation

Invite contributors into the brief and review process. Provide accessible formats, consider safety and obtain informed consent when representing people’s experiences.

03

Measure what changes

Record the materials used, activities delivered and feedback received. Explain limitations openly and avoid claiming an item is eco-friendly without evidence about its materials and production.

CREATIVE MERCHANDISE

Ideas rooted in the pathway

Proposed merchandise concepts informed by the guidance below. These are not stocked products or confirmed offers; scenes are illustrative. Maker permission, cultural context and production feasibility must be checked before manufacture.

Merchandise concept

Mangrove ecology poster

Scientifically reviewed artwork connecting mangroves, waterways and community livelihoods.

Merchandise concept

River-care reusable tote

Original local artwork and checked educational messaging, without unsupported carbon-neutral or restoration claims.

Merchandise concept

Environmental-memory zine

Consented testimony with clearly dated scientific context. Do not harvest contaminated materials for production.

CONNECTED PROGRAMMES

Explore the ecosystem

RESEARCH & FURTHER READING

Start with trusted guidance

UNEP — Environmental Assessment of Ogoniland

The 2011 assessment examined more than 200 locations over 14 months and engaged over 23,000 people in community meetings. It connects drinking-water, land, creek and mangrove contamination with health and restoration needs. These are historical findings, not current pollution measurements.

Research reviewed 19 October 2026. External resources do not imply endorsement, partnership, funding eligibility or current product availability.

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