GROUP E · CREATIVITY FOR DEVELOPMENT
Crea84WASH
CLEAN WATER. CREATIVE ACTION.
Crea84WASH uses storytelling, design, entertainment and citizen creativity to make water, sanitation and hygiene information understandable, memorable and easier to act upon. It covers safe water, handwashing, school sanitation, menstrual-health communication, accessible information, misinformation, community action and WASH enterprise, with accuracy and dignity first.
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Why this programme matters
Crea84WASH uses storytelling, design, entertainment and citizen creativity to make water, sanitation and hygiene information understandable, memorable and easier to act upon. It covers safe water, handwashing, school sanitation, menstrual-health communication, accessible information, misinformation, community action and WASH enterprise, with accuracy and dignity first.
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What the programme develops
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How it works
HOW CREA84WASH WORKS
Crea84WASH links verified WASH priorities to creative communication and practical action through Creative Buddie Hubs, WASH organisations, public-health specialists, schools, community partners and Crea83rybe Mobile. Behaviour campaigns, community media, design challenges and WASH enterprise follow a journey of listening, registering, verifying, co-creating, activating and improving.
- 1From Verified WASH Priorities to Creative Communication and Practical Action
- 2BEHAVIOUR CAMPAIGNS
- 3COMMUNITY MEDIA
- 4DESIGN CHALLENGES
- 5WASH ENTERPRISE
- 6Accurate Information. Trusted Participation. Practical Action. Healthier Communities.
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Activation pathways
Activations run through creative hubs, community partners, institutions and digital channels in each of the nine states, matching the delivery model shown above.
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Participant journey
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Who it serves
- Creative citizens and young people
- Women and girls
- Persons with disabilities
- Communities and cultural custodians
- Creative enterprises
- Educators and mentors
08 · ENTERPRISE, LIVELIHOODS & 12 · IMPACT
THE CREA84WASH OPPORTUNITY
Crea84WASH creates opportunities for creators, educators, mappers and community organisations to support verified WASH communication, public learning and responsible service development. Its measures include learning, referrals, responsible products and services, and healthier community practices.
- Turning Creative Communication into Work, Participation and Healthier Communities
- ENTERPRISE AND LIVELIHOOD OPPORTUNITIES
- IMPACT BEYOND MESSAGE REACH
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Partnership opportunities
Communities
Host activations, share heritage and guide cultural integrity.
Institutions
Provide facilities, enabling policy and public visibility.
Brands and media
Create commissions, sponsorship and distribution.
Educators
Deliver learning, assessment and mentoring.
Funders and banks
Provide finance, grants and investment pathways.
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Delivery requirements
- • Creative Buddie Hubs and community venues
- • Trained mentors and facilitators
- • Digital participation and records systems
- • Market, finance and media partners
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Responsible practice
- • Informed consent for people featured in content
- • Respect for cultural ownership and intellectual property
- • Accessibility and inclusion by design
- • Safeguarding for children and vulnerable participants
- • Transparent handling of funds and rewards
- • Environmental responsibility in production
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Brand, merchandise and related programmes
Branded clothing and accessories include shirts, trousers, hoodies, caps, shoes, scarves, watches, mugs, bottles, pens and notebooks. The page also shows coaches, billboards, community centres and digital-interface mockups.
15 · GET INVOLVED
Take part in Crea84WASH
Creative citizens can apply through their portal. Partners, institutions and funders can send an enquiry.
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